Georgia May Jagger Talks Bonding Over Skin Care with Mom Jerry Hall and Her New Brand May Botanicals (Exclusive)

Growing up, Georgia May Jagger always had an interest in skin care.

The British model, 32, had sensitive skin, though, so she says she had to be extra careful about what she put on her face and body.

“I had eczema, and all through the time that I was modeling and doing lots of catwalk shows, I was always struggling with [it],” she tells PEOPLE exclusively. “I was having a hard time finding products that felt more elevated and were still fun, but that worked for having sensitive skin.”

Jagger found some ways to get in on the fun, like “making avocado masks and doing hair treatments” with her mom, model and actress Jerry Hall, and her older sister Elizabeth Jagger. (Their dad is Hall’s ex-husband and Rolling Stones frontman Mick Jagger.)

That “bond” over self care, coupled with her own skin setbacks, led Jagger to create her own skincare brand, May Botanicals, which is available in the U.S. starting July 29.

Jagger, who worked on her line for five years, first launched May Botanicals last October in the U.K.

In addition to online ordering, it will be shoppable at the Beverly Hills spa Skin Worship. And come this fall, customers will be able to buy the products in CVS.

“The range is one hundred percent natural. It’s cruelty-free and organic as well and pregnancy safe,” Jagger says. Every claim is important, especially the latter, as she’s expecting her first baby with boyfriend Cambryan Sedlick.

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The brand launched with five products. Says Jagger, “I wanted to really start just simple so that it could all sit together as an at-home facial.” The collection includes:

• Kelp! Seaweed Sheet Mask ($20): What Jagger calls the “mermaid facial,” this sheet mask is 100% kelp to boost firmness and elasticity.
• Save Face Spot Solution ($28): For a targeted breakout treatment, Jagger created this clay-based product to “draw out any impurities and dry out the spot but without irritating your skin.”
• Clean Slate Cleanser ($58): The red clay-based cleanser “gently blooms into a light foam” when you add water, Jagger says, and won’t leave your skin feeling too dry once you wash it off. It’s formulated for normal to dry skin and is very gentle to be calming and hydrating.
• Super Balm Skin Saviour ($60): This product is what started it all, Jagger says. She wanted a “multipurpose product that was for body and face,” and this balm is made with beeswax and shea butter to hydrate all your skin.
• Daily Dose Moisturiser ($78): The moisturizer, made from flower essences, is lightweight so it wears easily, Jagger says, adding that she wanted to make something that “you could use every day, worked well under makeup and is super absorbent.”
• May Essentials Gift Set ($150): Get the whole set in travel size in a limited-edition bag made from ECONYL, a regenerated nylon material.

Jagger already has plans for more, though. She says May Botanicals is planning a face oil as its next product launch during the holiday season, and she wants to dive into lip care after that. She’s cautious, though, not to bite off more than she can chew and really put careful effort into each product she rolls out.

“It’ll probably be one or two products a year,” she says of what she’s forecasting for her brand’s future.

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One thing is for sure: Her — and her brand’s — biggest fan is her mom.

Jagger says that Hall was giving everyone the brand for Christmas this past year — a very “proud mom” thing to do.

“I was like, ‘Don’t give it to people for Christmas, it’s embarrassing,'” Jagger says with a laugh. “It seemed weird! But so sweet and she really, really loves it. And the collection is very inspired by her, because I really wanted it to work for all ages. I am in my early 30s, my sister’s 40, my mom is older, so I wanted it to be something for everyone.”

Shop May Botanicals now.