Holly Willoughby appears to be struggling to become the ‘new Gwyneth Paltrow‘.
While the Hollywood star has enjoyed success with her company Goop, Holly’s own wellness and lifestyle brand Wylde Moon has just £1,885 in reserves – almost three years after it was set up.
Accounts reveal that although the company has assets of £585,633, it owes creditors £583,748 – meaning it is only just staying in the black.
Selling exotic candles, ‘wax melts’ and ‘diffusers’, the brand has been compared to Goop, the brand launched by Oscar-winning Hollywood actress Paltrow in 2008 and has been valued at £200million.
Holly, who used to present ITV‘s This Morning with Phillip Schofield, is prominent in the firm’s online marketing, posing on the website.
Holly Willoughby’s wellness and lifestyle brand Wylde Moon has just £1,885 in reserves – almost three years after it was set up
Hollywood actress Gwyneth Paltrow’s Goop brand has been valued at £200million
While Holly’s brand may not be financially flourishing, it’s an improvement from accounts filed in October 2023 that showed it had a mere £149 in assets.
The 2023 micro accounts indicated that there was over £283,000 in assets but creditors are owed £310,000.
Holly launched her Goop-esque lifestyle brand in September 2021 and it currently sells candles and perfume.
The site contains beauty and style advice and a section on spirituality where readers are advised on crystals, healing and auras.
The TV presenter said that the idea to launch her own lifestyle brand came to her in 2018 when she was in Australia hosting I’m A Celebrity alongside Declan Donnelly.
She said: ‘I’ve always been fascinated with the moon, space, shooting stars and looking up.
‘On holiday, I spend more time on the sun lounger at night than during the day. The moon is always there – like the sun– no matter where you are in the world.
‘I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.’
The news of its current assets comes after the TV star bravely spoke out after the trial of a man found guilty of plotting to abduct, rape and murder her.
She thanked the police and her legal team who brought obsessive stalker Gavin Plumb to justice last month, before he was given a life sentence behind bars with a minimum term of 15 years.
Accounts reveal that although the company has assets of £585,633, it owes creditors £583,748 – meaning it is only just staying in the black
Former This Morning presenter Holly Willoughby founded her own firm three years ago
Holly features prominently on the wellness brand Wylde Moon’s website
Products offered by the company include candles such as this one costing £40
Wylde Moon’s site also contains beauty and style advice and a section on spirituality where readers are advised on crystals, healing and auras – as well as offering this £80 candle
Her presenting roles on ITV have also included Dancing On Ice, which she hosted between 2006 and 2011 and again since 2018
Gwyneth Paltrow’s Goop brand offers products including candles and cream
The US star has also promoted a citrus drink containing skin-supporting antioxidants
The star released a statement less than two hours after he was convicted in which she also praised the security guard’s previous female victims after their evidence helped find him guilty.
Holly, 43, who was acclaimed by police for her courage, said: ‘As women we should not be made to feel unsafe going about our daily lives and in our own homes.
‘I will forever be grateful to the undercover police officer who understood the imminent threat, and to the Metropolitan and Essex police forces for their swift response.
‘Thank you to the Crown Prosecution Service, the Rt Hon Mr Justice Murray, Alison Morgan KC, the members of the jury and all involved in this case for ensuring that justice was done and that the defendant will not be able to harm any more women.
‘I would also like to commend the bravery of his previous victims for speaking up at the time. Without their bravery this conviction may not have been possible.’
Plumb, 37, claimed he wasn’t physically capable of abducting the former This Morning presenter, had no one qualified to drive to her London home, and that vile conversations he had with ‘like-minded’ people in dark recesses of the internet were ‘just online chat’.
But a jury took 12 hours and 19 minutes to find him guilty after being presented with a raft of shocking evidence, including a chloroform restraint kit that he planned to use it to kidnap Ms Willoughby.
He then planned to take the TV presenter to an isolated stud farm for sexual torture, kill her and dump her body in a lake.
The defendant, who weighed up to 30 stone and adopted the user name Big Bear to chat to others about his plot online, appeared to formulate his fantasy as early as 2011 – Googling the phrase ‘how to meet people who plan to kidnap celebs’.
Former security guard Gavin Plumb (pictured) was jailed for life last month, with a minimum term of 15 years, after being found guilty of plotting to kidnap, rape and murder the TV star
Holly Willoughby, seen here at the Pride Of Britain Awards in London in October 2018, issued a statement last month praising police for bringing Plumb to justice
Holly used to present ITV daytime show This Morning alongside Phillip Schofield
But his plans were foiled when one of his potential accomplices, who went by the name of David Nelson, turned out to be an undercover officer from the Owatonna Police Department in the US state of Minnesota.
Jurors heard that Plumb had form when it came to ‘terrifying real women’, including convictions for attempted kidnap and false imprisonment following three incidents involving four women in 2006 and 2008.
Plumb was heard discussing the horrifying plot to abduct, rape and then kill the 43-year-old presenter during a series of horrifying voice notes played to the court.
The defendant, who weighed up to 30 stone and adopted the user name Big Bear to chat to others about his plot online, appeared to formulate his fantasy as early as 2011 – googling the phrase ‘how to meet people who plan to kidnap celebs’.
But his plans were foiled when one of his potential accomplices, who went by the name of David Nelson, turned out to be an undercover officer from the Owatonna Police Department in the US state of Minnesota.
Jurors heard that Plumb had form when it came to ‘terrifying real women’, including convictions for attempted kidnap and false imprisonment following three incidents involving four women in 2006 and 2008.
Plumb was heard discussing the horrifying plot to abduct, rape and then kill the presenter during a series of horrifying voice notes played to the court.
He also spoke with another associate about buying realistic-looking air weapons ‘from pistols to sniper rifles’.
Plumb was arrested on October 4 last year after he revealed his plan to police officer Mr Nelson, who was based in Minnesota and alerted authorities in the UK.
Holly Willoughby has said that the idea to launch her own lifestyle brand came to her in 2018 when she was in Australia hosting I’m A Celebrity alongside Declan Donnelly
Holly launched her Goop-esque lifestyle brand in September 2021 and it currently sells candles and perfume
Her brand Wylde Moon’s 2023 accounts indicated that there was over £283,000 in assets but creditors are owed £310,000
Plumb has previous convictions for trying to kidnap two women on trains and tying a 16-year-old girl up at knifepoint.
Willoughby waived her right to anonymity in connection with an accusation against Plumb of assisting or encouraging rape.
Alleged victims of sex offences or targets of sex offence conspiracies have a right to automatic anonymity for life from the moment an allegation is made by them or anyone else.
Holly has been hosting Dancing On Ice 2024 and will also present a Netflix show, for release next year, in which adventurer Bear Grylls hunts celebrities in the jungle.
