Supermarket giant Woolworths has stopped prompting customers to donate to charity at self-service checkouts after widespread frustration.
Previously, Woolworths’ self-service checkouts prompted shoppers to voluntarily round up their total to the nearest dollar, with the difference being donated to one of its charity partners.
However, the company quietly phased out this donation prompt in December 2023 after a Christmas appeal with OzHarvest.
This change follows criticism from thousands of Australians who felt the supermarket chain should donate from its profits instead, especially amid the cost of living crisis.
‘A company that has turned over massive profits in recent years, are asking you to round up on your purchase to donate to various charities, what a crock,’ one said.
‘How about taking it out of shareholder dividends or upper management pay packets.’
Another added: ‘We are struggling to put food on our own plates with the prices supermarket charge so why don’t they donate money and food themselves.’
Supermarket giant Woolworths has stopped prompting customers to donate to charity at self-service checkouts after widespread frustration
Aussies had voiced their anger about the feature since it was introduced in late 2022, as many were starting to feel the squeeze of a cost-of-living crisis
However, others supported the feature and that no one should get offended by donating to a charity.
‘I’ve got no issue with this. It’s less than $1, and it’s usually for a good cause.’
A Woolworths spokesperson told Daily Mail Australia that the round-up option had helped raise millions of dollars.
‘We’d like to thank our customers for their ongoing support of these community initiatives.’
After phasing out this feature, the supermarket offers other ways for customers to donate.
‘Woolworths customers are given the option to make a small change donation at our self-service checkouts, or they can also purchase a $2 token in store,’ the spokesperson said.
‘At Woolworths, supporting Australian communities is a top priority. In addition to our ongoing investment with our community partners and not-for-profit organisations.’
