Kamala Harris’ Favorability Spikes Since Biden Dropped Out—And Trump’s Falls, New Poll Finds

Forbes Business Breaking Kamala Harris’ Favorability Spikes Since Biden Dropped Out—And Trump’s Falls, New Poll Finds Mary Whitfill Roeloffs Forbes Staff Mary Roeloffs is a Forbes breaking news reporter covering pop culture. Following Jul 28, 2024, 11:48am EDT Share to Facebook Share to Twitter Share to Linkedin Topline Kamala Harris’ favorability among American voters rose
Kamala Harris’ Favorability Spikes Since Biden Dropped Out—And Trump’s Falls, New Poll Finds

Kamala Harris’ Favorability Spikes Since Biden Dropped Out—And Trump’s Falls, New Poll Finds

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Topline

Kamala Harris’ favorability among American voters rose significantly in the week since she declared she would run to replace Joe Biden as the Democratic nominee for president, an ABC News/Ipsos poll released Sunday shows, while Donald Trump’s favor has fallen—as the race between Trump and Harris tightens since Biden dropped out.

Key Facts

The poll, which sampled 1,200 adults on Friday and Saturday with a margin of error of 3 percentage points, found Harris’ overall favorability rose from 35% to 43% over an ABC News/Ipsos poll conducted over the same period a week earlier.

Trump, however, saw his favorability drop from 40% to 36% from the week before, which was measured soon after an assassination attempt at a Pennsylvania rally and during the Republican National Convention.

Harris’ unfavorability rating dropped four points—from 46% to 42%—meaning slightly more Americans now view her positively, and Trump’s slightly rose from 51% to 52%.

Both candidates also saw significant movement among independent voters: 44% of independents have a favorable view of Harris this week (up from 28%) and Trump’s favorability in the group fell from 35% to 27%.

Some 48% of Americans said they would be enthusiastic if Harris wins the Democratic nomination for president, while 39% say they are enthusiastic about Trump being the Republican nominee.

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Key Background

Harris and Trump have been virtually tied in recent polls with the race continuing to tighten—a major shakeup from just a week prior, when Trump appeared to open up a lead against Biden. A Wall Street Journal poll Friday with a 3.1-point margin of error showed Harris trailing Trump 47% to 49% and a HarrisX/Forbes online survey found 44% of voters have a favorable view of each candidate. In key swing states, Harris is trailing Trump by single-digit margins, new polls by Emerson College show. Trump leads Harris in Michigan, Georgia, Arizona and Pennsylvania with a virtual tie in Wisconsin.

Further Reading

ForbesTrump-Harris Swing State Polls: Harris Trails Trump In Most Key Battlegrounds-But Outperforms Biden ForbesTrump Vs. Harris 2024 Polls: Trump Virtually Tied With Harris In HarrisX/Forbes Poll And New WSJ Poll ForbesWin Or Lose, This Election Will Be Lucrative For Kamala Harris

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Mary Roeloffs is a Forbes reporter who covers breaking news with a frequent focus on the entertainment industry, streaming, sports news, publishing, pop culture and climate change. She joined Forbes in 2023 and lives in Dallas. She’s covered Netflix’s hottest documentaries, a surge of assaults reported on social media, the most popular books of the year and how climate change stands to impact the way we eat. Roeloffs was included on Editor & Publisher Magazine’s “ 25 Under 30” list in 2023 and worked covering local news in the greater Boston area from 2017 to 2023. She graduated with a double major in political science and journalism from Northeastern University. Follow Roeloffs for continued coverage of streaming wars, pop culture news and trending topics. 

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