Beyoncé just set the bar high with her 2024 Olympics glam.
On July 26, NBC Sports released a promotional video of the Grammy winner introducing the members of Team USA in patriotic style, but with a dose of Cowboy Carter flair.
The “Texas Hold ‘Em” singer, 42, got decked out in stars and stripes for the commercial, and her impressive look featured a bedazzled unitard, matching cowboy hat and dramatic floor-sweeping cape inspired by the American flag.
She tied everything together with a pair of iced-out stiletto boots customized by designer Kerin Rose Gold.
Gold, who is the founder of luxury eyewear and accessories line A-Morir Studio, tells PEOPLE exclusively that she embellished around 1,000 crystals onto a pair of white Stuart Weitzman Outwest 100 knee-high leather boots, which have a bit of a cowboy boot-inspired silhouette. She hand-painted them and then applied the bling in mirrored designs that added to the Western edge.
As a nod to the games, Gold included a crystalized version of the iconic Olympic rings on the side of the shoes.
While Beyoncé’s exact pair isn’t up for grabs, you can find the original black and white versions on Stuart Weitzman’s website.
This isn’t Gold’s first rodeo creating bespoke pieces for the stars. Katy Perry, Lady Gaga, Rihanna, Doja Cat and WNBA breakout star Angel Reese, for whom she made heels for the 2024 Met Gala, are her previous clients.
However, she admits that customizing shoes for Beyoncé was simply next level.
She tells PEOPLE that they were “difficult” to execute and that “there was zero room for error.” However, everything came together in the end and Gold owes it to Stuart Weitzman.
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Stuart Weitzman
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“I’ve artistically reimagined almost 100 shoes in my 16-year professional career, and any time I get to work on a Stuart Weitzman shoe, I’ve already got an edge. Not all shoes are made equal and I know when I get my hands on an SW pair, I know it’s going to be a powerful moment with a powerful woman,” she says.
And even with her stacked résumé, Gold, who treats her design process like a sport in that she hones in on her skill every day, remains humble about being a part of Olympics history.
“To have my work chosen for such a significant cultural moment is not lost on me,” she says. “Moments like these are my gold medal victories.”
