Blake Lively‘s style is blossoming.
The star, 36, has been embracing theme dressing while promoting her new film It Ends with Us, which is based on the Colleen Hoover novel of the same name. Lively’s recent looks take inspiration from her character, Lily Bloom, who is a florist.
While in New York City’s Upper West Side on July 31, the Gossip Girl alum and newly-minted beauty entrepreneur wore not one but two colorful, floral ensembles. For a whimsical twist on her recent nature-inspired style, Lively opted for a light blue dress with a multicolored feather skirt. The bodice featured an assortment of designs including flowers and musical notes. She accessorized with multicolored pumps and large dangling earrings, and pulled her hair back into a sleek ponytail.
The star also wore a white halter dress with a floral design and layered skirt. She accessorized with pink open-toe pumps, bangle bracelets and large floral rings.
Lively’s nail look added another floral accent. Celebrity nail artist Elle Gerstein used essie polish to create a “micro floral garden party” manicure that featured a neutral base, flower designs and gold foil.
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“This nail look was an incredible collaborative design with Blake, inspired by her character and chosen outfits for her press day! chiffon the move was the perfect base in creating a striking contrast with the nail art,” Gerstein says in a statement shared with PEOPLE. “The micro-floral design pays homage not only to her character’s career as a florist, but also to the themes of growth, resilience, and the beauty that can emerge from life’s challenges. We had an amazing time mixing shades of nail polish to add depth and detail to the overall design.”
Lively has been documenting all of her on-theme looks for the It Ends with Us press tour on Instagram. In a post shared on Tuesday, July 30, the actress wore a lacy, champagne-colored midi dress with floral details by Michael Kors. She accessorized with jewels from Brent Neale and a pair of white Christian Louboutin pumps, which, as she points out in the caption, have a floral stem on the heel.
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The look also featured a sweet and subtle nod to her bestie Gigi Hadid — a cozy tan cardigan from Hadid’s luxury knitwear brand, Guest in Residence.
She stepped out in a Self-Portrait denim minidress with rhinestone embellishments and a denim Dries Van Noten trench coat, completing the look with a small denim Chanel purse, Gucci shoes and Storrow Jewelry.
“You say Canadian Prom Dress, I say It’s Britney B—-👖👖👖,” she wrote in a July 14 Instagram post sharing the look, referring to Britney Spears and Justin Timberlake‘s iconic 2001 American Music Awards denim fashion moment.