A mother-of-two has revealed why she chooses to do her weekly shop at Marks and Spencer despite it having a reputation for being more expensive.
Nikita, from Cornwall, said that she has found it cheaper to feed her family of four by shopping at M&S and shuns the likes of Aldi, Lidl, Asda and Tesco.
Posting to her account on TikTok, she admitted to spending less in Marks and Spencer on her weekly shop than she would at Tesco or Asda.
She said: ‘We’re a family of four and I can confirm M&S is cheaper for us. This shop came to £44 I can do an entire food shop for 7 days at M&S for £80.’
Sharing what her weekly shopping haul consists of, Nikita showcased a number of household staples including various different fruit and vegetables, snack foods including crisps and sausage rolls – as well as household items including surface cleaner.
Mother-of-two Nikita, from Cornwall, has revealed why she chooses to do her weekly shop at Marks and Spencer despite it having a reputation for being more expensive
Responses from other users saw them surprised as some questioned how Marks & Spencer, which is known for its array of higher-end produce, could stack up cheaper against rivals that after perceived as being more budget-friendly.
They wrote: ‘Yes M&S is definitely cheaper then Lidl for sure, I was shocked’.
Another said: ‘I always do our food shopping at M&S! Much better quality food too’.
One posted: ‘We spend £150 weekly in Tesco. But now we shop at M&S and spend around £100’.
Another follower wrote: ‘Honestly we switched to M&S recently I had to convince my partner because he refused because he said it was more pricey. But we get more than Aldi & the fresh lasts longer especially the fruit’.
One shopper said: ‘We always go to M&S, in my opinion it’s not even expensive plus the quality is top tier’.
While Nikita said M&S was the cheapest supermarket to shop at, a recent study by consumer group Which? found that Aldi was the most budget-friendly brand.
Aldi came out as the cheapest supermarket in the month of June, charging an average of £118.41 for a shopping list of 65 popular grocery items.
Fellow budget chain Lidl was not far behind, costing just £2.90 more at £121.31.
Meanwhile, Ocado, which sells Marks & Spencer products online as both companies are part of a joint venture, came out as the second most expensive supermarket to shop, with the same 65 items setting Brits back £144.06.
This was beaten only by Waitrose, which averaged out at a slightly higher price of £151.01.
According to the list, which is updated each month by the consumer watchdog, Ocado has been the second-priciest supermarket to shop at in each month of 2024 so far.