Vice President Kamala Harris released her first video promoting her run for president on Thursday – just days after President Biden dropped out of the race and she locked up enough support to become the presumptive nominee.
The video is titled ‘We Choose Freedom’ and features the song ‘Freedom’ by Beyonce, which is also being used as Harris’ walkout song at events.
While Beyonce has not officially endorsed the vice president as of now, a source familiar confirmed Beyonce’s team gave the campaign permission to use the song.
The video is also narrated by the vice president herself and is being promoted across the campaign’s social media platforms.
In it, Harris lays out her priorities as her campaign scrambles to reintroduce Harris to the American people as the Democratic presidential candidate. She also goes on a blistering attack on former President Donald Trump.
But noticeably absent from the minute-twenty video: any mentions of President Biden or images of them together.
Kamala Harris’ campaign released its first video titled ‘We Choose Freedom’ which is narrated by the vice president and features the song ‘Freedom’ by Beyonce.
‘In this election, we each face a question,’ Harris says in the video. ‘What kind of country do we want to live in?’
‘There are some people who think we should be a country of chaos, of fear, of hate, but us, we choose something different. We choose freedom,’ she continues.
The video starts with imagery of an American flag and Harris supporters waving ‘Kamala’ signs at her rally in Milwaukee on Tuesday. It then cuts to ominous images of Trump and his running mate J.D. Vance.
Later in the video, Harris calls for a future where ‘no one is above the law.’
At that point it shows an image of Trump’s mugshot from his Georgia election interference case as well as headlines from when Trump was indicted and found guilty on 34 counts of falsifying business records in New York.
An image of Donald Trump from Kamala Harris’ first campaign video. In it she calls for a future where ‘no one is above the law.’ While the video shows ominous images of the ex-president, Harris does not mention her political opponent by name
Another image from Harris’ video which includes multiple headlines from when Trump was indicted as well as found guilty of falsifying business records
Harris has been taking the fight to Trump in her speeches. At her first rally, she touted prosecuting predators and said Trump is one. She spoke of taking on fraudsters and slammed Trump for being guilty of fraud.
While the new video features images of Trump, it does not mention the Republican presidential nominee by name, and besides the directed lines, it is a more optimistic introduction of the Democratic candidate.
The video relies heavily on images of Harris supporters holding signs and cheering from Harris’ first campaign rally with voters as a presidential candidate.
The Milwaukee event was attended by three-thousand people in the all-important swing state. It also features pride flags, families, construction workers and physicians.
An image of Vice President Harris from her ‘We Choose Freedom’ campaign video
The video features Harris talking about reproductive freedom. Abortion has been a top issue for the vice president on the campaign trail since the Supreme Court overturned Roe v Wade
‘The freedom not just to get by, but get ahead. The freedom to be safe from gun violence. The freedom to make decisions about your own body,’ Harris says.
She calls for a future ‘where no child lives in poverty’ and ‘where we all can afford health care.’
It ends with Harris’ rallying cry she is enthusiastically using on the campaign trail.
‘We believe in the promise of America and we are ready to fight for it,’ she says. ‘Because when we fight, we win.’
While the campaign’s first video was released on social media, it has not yet placed any political ad buys on television featuring the vice president. However, the campaign has been advertising on digital.
The same day Biden dropped out of the race, it started posting digital ads promoting the president’s endorsement of Harris and pushed supporters to raise money for her run for president.
In just over 24 hours, the Harris campaign raised more than $100 million from more than 1.1 million donors.
